Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions across several platforms is an everyday battle for eCommerce online marketers. As privacy policies obtain more stringent and internet browsers limit tracking capabilities, accurate data ends up being more challenging to catch.
Pixels are easy to set up, yet can be obstructed by advertisement blockers and privacy tools. That's why marketers are turning to server-side tracking remedies like Meta's Conversion API.
Advantages of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection method that takes the burden of accumulating and refining individual information off the client's internet browser. This causes much better efficiency, boosted customer experience, and the capacity to comply with data privacy guidelines.
By filling a monitoring manuscript directly on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it much less prone to inaccuracies because of web browser restrictions and ad blockers and provides a lot more control over what data is shared with each vendor.
It likewise enables businesses to classify information characteristics based on objective and lawful premises, which makes it easier to adhere to data personal privacy regulations. Nevertheless, implementing S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized employees. This makes it a costly option for smaller sized brand names. Furthermore, the first configuration can be time-consuming. Nonetheless, once the system is running, it can supply precise data to all marketing channels in real-time.
Advantages of S2S Postback Link Tracking
Therefore, it supplies trustworthy conversion tracking for iGaming affiliates to optimize projects, minimize squandered ad spend and raise ROI. It likewise provides exceptional accuracy and integrity contrasted to Pixel Tracking which is why it's the recommended technique for the majority of associate platforms, networks and marketers.
Pixels are very easy to establish as they only call for a piece of HTML code in the conversion page, nonetheless they are commonly limited by browser constraints (e.g. cookie-blockers and Safari ITP) leading to inaccurate monitoring and less precise performance marketing platforms acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, resulting in personal privacy worries for users. S2S is a far more trustworthy and accurate monitoring technique that removes cookie-based restrictions and ensures customer data defense while likewise providing improved security functions for fraud avoidance. This makes it a fantastic selection for high-stakes campaigns and application installs where an accurate conversion matter is vital. S2S can additionally provide extra accurate acknowledgment data for mobile projects and ad distribution.
Disadvantages of S2S Pixel Monitoring
Pixel tracking works by positioning a piece of HTML code on your web site that sends information to the advertisement platform. It's reasonably easy to establish yet is prone to safety and security threats like being blocked by advertisement blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these restrictions by sending out conversion information directly from the analytics system's server to the individual's tool. This improves tracking precision and permits companies to record offline conversions such as telephone call or in-store purchases. Server-side monitoring is also a lot more safe and secure and helps services follow strict data security regulations like GDPR or CCPA.
As privacy policies end up being extra limiting and browsers restrict tracking capacities, marketers need a much better means to check their campaigns. This is why much more marketing professionals are changing far from pixels toward advanced analytics server-side tracking.
Final thoughts
Server-side monitoring is the means to go for data-driven marketing. It bypasses web browser limitations, advertisement blockers, and personal privacy setups to accumulate and send real-time conversion data to analytics platforms. It is more reputable, safe, and exact than pixel monitoring and supplies organizations more control over their data collection procedures.
With advertisement barring and personal privacy policies obtaining much more strict, online marketers are looking for alternatives to typical pixel monitoring. Server-to-server monitoring is one choice that offers significant benefits over pixel monitoring. It's even more robust, future-proof, and allows you to capture a bigger amount of conversion data across systems. Nonetheless, it needs a significant investment in framework and technological experience. The good news is, options like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the demand for substantial advancement resources.